On January 23, 2026, Harry Styles came back. He released his first song in over two years, Aperture. The single quickly became his most listened to song across multiple platforms, even reaching the Billboard Hot 100.
Because of the long release hiatus, when fans heard he was announcing a tour, they scrambled to get tickets, especially for U.S fans, as his only shows in the country will be a 30-run at Madison Square Garden in New York City. Because of this limited time run, ticket prices soared to beyond $1,500 for the general admission floor, called “Disco.” With over 11.5 million fans battling to get seats and only 18,000 available per night in the Garden, resale prices have skyrocketed even further, with lower bowl seats being almost $1,000.
Ticketmaster clearly stated that they did not use dynamic pricing, which is when ticket prices fluctuate upwards as the number of people coming into the queue gets higher. They specifically told Yahoo that ticket prices were set in advance, which means that Ticketmaster and Styles’ team had set intensely high prices beforehand.
Though Styles and Ticketmaster thought of and settled on these insane prices, other artists have resisted the large price tag. For example, in late November of 2025, Olivia Dean released her Art of Loving Tour tickets, wanting to keep them accessible and affordable. Sadly, Dean’s tickets sold out very quickly, and many went to big resale marketplaces, including Ticketmaster’s. The prices briskly rose to over 13 times their original price, and Dean was quick to call them out on her Instagram story. “The prices at which you’re allowing tickets to be re-sold is vile and completely against our wishes. BE BETTER.”
In different case, Noah Kahan’s The Great Divide Tours tickets were sold professionally. Kahan made sure that tickets went specifically to fans and not to bots by requiring a picture verification. This also means that tickets can only be resold at their original price.
So what does it all mean? Is it solely based on the beliefs of the artist, their popularity, or just what they think is right? Will Styles and his team address the pieces further, or are people going to deal with it? We’ll find out in September.
